Eth is a contemporary brand founded by Aashir Sinha. Our products have the most advanced technology sourced from overseas but our designs are proudly Indian. We an ethnic athleisure brand that is designed for the modern Indian consumer.

Eth is a brand with a purpose: to promote Indian craftsmanship through ethnic apparel that can be worn while exercising or lounging. One of our primary goals is to give local artisans a modern platform and thereby celebrate India’s rich culture and history through our curated products.